chapter I
Sink In With Me
Depart your wounds and pains deep into the ocean. Empty your emotional baggage and immerse.
कागज़ · a folio of plates · 2019 to 2026
Thread
सूत्रधार · the one who holds the thread
One cotton thread runs through everything I make. It starts here, on my own face, and it does not let go until the last page. Follow it down.
"एक छोटे से चारकोल स्टिक का उपयोग करके मेरे दिल को कागज़ पर खुरच दिया।"
With a small stick of charcoal, I scratched my heart onto paper.
the chapters, stitched in the order they were lived
chapter II
Voices In My Head
उसके भीतर एक जगह मौजूद है, एक अँधेरी, अस्पष्ट, धुंधली जगह…
There is a place within her, a dark, hazy space… the unseen and the unwanted.
chapter V · the paper darkens here
The Dark Room
यही एहसास शून्यता है, यही खालीपन है जो सबसे पूरा है।
This is the feeling of shoonyata: the emptiness that is most complete.
chapter VI
The Staged World
Just as art communicates the artist's vision, our style conveys who we are and what we stand for.
chapter VII
The Loud World
Most store launches are announced directly. We wanted people to become participants in the story rather than passive viewers.
"So much was left unsaid. Some letters that never reached, some stories they never told, some feelings were left untold."
- Falguni
appendix · a brand built on paper
Vaelor
A house that does not exist, built anyway — a name, a philosophy, a first drop of numbered objects, their packaging. One complete brand, end to end, as a study in strategy and creative direction.
appendix ii · the folio, in motion
The Contact Sheet
The work that will not hold still: campaign reels for Hello December and Manetain, a Lovechild by Masaba look, and moving pictures from her own page — every frame printed small, on one sheet.