Falguni Joshi.

the folio, in motion · 63 frames

The Contact Sheet

Plates hold still. The commercial work doesn't — it lives in reels and a few stills: campaign films for Hello December, hair stories for Manetain, a look built with Lovechild by Masaba, and moving pictures from her own page. A photographer reviews a shoot by printing every frame small on one sheet, so that is how they are filed here. Each frame opens where it lives, on Instagram.

Hello December

@lovehellodecember · 32 frames

The cushion house whose Broadway launch the loud chapter tells — poetry on fabric and Bombay nostalgia.

Lovechild by Masaba

@lovechildbymasaba · 1 frame

One of several pieces she has made with the beauty house — a spicy summer look built with Lovechild's Mad-Matt lipstick in Rani — and the Lovechild team came to the comments to say how much they loved it.

The Editorial Frames

4 frames

The ones made as pictures first, led by the Husna series — Piyush Mishra's song retold from Husna's own side of the story. The actor, director and musician saw it himself and sent a written compliment on how his song's narrative had been rebuilt from her perspective. Beside it: love written like embroidery, and a letter in Hindi signed with her own name.

Manetain

@manetainofficial · 20 frames

The curly-hair house where she was Head Content Associate, 2023–24 — a hundred pieces of visual content a month; these are the frames that moved.

From Her Own Page

@falgunijoshi09 · 6 frames

Her own feed, where every hand shows up at once — a designer's close reading of the Papa Yaar set, two souls in charcoal for her sister, the Shoonyata wall, and the product films: hair tools, curl care, butter lacquers.

every frame plays on instagram · tap any to watch